Marketing Foundation Course

Market Your Fitness Brand: Essential Strategies For Personal Trainers

Overview:
Designed for personal trainers and coaches, this hands-on course provides the essential marketing tools to grow your fitness brand, attract the right clients, and confidently promote your services. You’ll learn how to define your niche, build an online presence, master social media, and use digital marketing to drive real results.

This course is developed and led by Hamza Gherara, founder of GHM Consultancy and a seasoned marketing strategist with over a decade of experience scaling fitness, fashion, and lifestyle brands across the Middle East. Hamza has worked with global names like lululemon, GYMSHARK, and he brings real-world, battle-tested marketing systems into this course—making it highly practical, deeply relevant, and tailored specifically for fitness professionals.

Session Details:

• Session 1 – 15th June
• Session 2 – 22nd June
• Session 3 – 29th June
• Session 4 – 6th July

What You’ll Learn:

• Develop a personal brand and value proposition
• Identify your ideal client and craft targeted messaging
• Build a professional website and improve SEO
• Create engaging social media content and grow your audience
• Use email marketing, paid ads, and influencer partnerships
• Track success using KPIs, analytics, and simple tools
• Walk away with your own one-page marketing plan

Course Features:
✅ Weekly interactive workshops
✅ Real-world case studies from global & MENA fitness pros
✅ Take-home templates (e.g., marketing plan, persona sheet, content calendar)
✅ Personalized feedback on your brand and strategy

Expected Outcomes:
By the end of this course, you’ll have a clear personal brand, a digital strategy, and the confidence to market yourself effectively in the fitness industry.