In 2004 we founded “MEFIT” the region’s largest annual Health & Fitness event. “MEFIT” is an event which showcases the latest in product innovation within the industry. Fitness industry experts from around the world provide the latest education to Personal Trainers, Group Fitness Instructors, Club Management Leaders and Pro-Consumers. We also launched the “MEFIT Teen Summit” in 2016, which attracted over 900+ teenagers from both local and international schools in the UAE, with the aim to educate and inspire health & Fitness amongst teenagers in the region. “MEFIT Teen Summit” was recognized as ‘Best Sports/Fitness Event’ at the 2019 UAE Teen Sports and Fitness Awards. In 2019 MEFIT was also launched in Egypt with huge success and we continue to grow this event around the region.