MEFITPRO is the Industry leader in the Middle East health and fitness industry. Formed in 2003 with a head office in Dubai, UAE.
MEFITPRO provides equipment, international training programs, consultancy services and continuous instructor training. MEFITPRO are recognized as the leading voice in the Middle East health & fitness industry through our representation and licensing of leading health & fitness brands from across the globe.
Currently MEFITPRO provides World Class Fitness Solutions & products to over 450 high profile fitness clubs, hotels, schools, sporting institutions and supplies 140+ sporting goods retailers in the region. MEFITPRO has also founded "MEFIT" the regions largest annual Health & Fitness event providing continued education for instructors, personal trainers, group fitness instructors and club management alongside showcasing the latest in product innovation within the industry.
MEFITPRO will continue to expand its product portfolio and business strategies into the future.
1999: Greg & Rania arrive in UAE to set up a chain of fitness clubs – returned investment in 9 months and seen the opportunity for fitness in the region.
2003: MEFITPRO (Middle East Fitness Professionals) founded by Greg & Rania Boucher
Started by selling group fitness & Les Mills International programs.
Working with EAS international as the Middle East head office for distribution of nutrition products & Body-for-LIFE program.
2004: Launched the regions 1st fitness summit – MEFIT Health & Fitness Summit.
2005: MEFITPRO launched a new division focusing on functional training products. An education and training division was also launched to support this division.
2009: MEFITPRO started servicing Les Mills into India.
2011: Professional Fitness Pvt. Ltd. (Sister company) opened office in Delhi, India for distribution of products, services and professional fitness education.
2012: MEFITPRO open the regions first stand alone training academy.
MEFITPRO is now working with over 250 clubs in the Middle East region.
2013: MEFITPRO signs the 20th World class brand to its portfolio and has grown to a team of 25 staff at its head quarters in Dubai.
2014: MEFITPRO launches their latest division G.S.S (Global Sales System) which will further help fitness clubs become more successful in the region.
MEFITPRO launches BORN TO MOVE a series of fitness classes for young people aged 2-16 years. Inspiring a love of movement in the next generation.
Awarded top distributor award from Triggerpoint / IMPLUS for launch into retail market
Growth in regional distribution of products continues and we opened our 2nd warehouse in Al Quoz and launched 3PL in the Jebel Ali Freezone.
2015: MEFITPRO continues to grow at double digit growth year on year and now services over 400 clubs regionally in 8 countries and over 150 retail points of sale.
Awarded top Distributor award from SKLZ for global sales and business growth.
Awarded for 2nd place global sales from Les Mills international for club license growth.